Ansoff, H. I. (1965). Corporate Strategy: An Analytic Approach to Business Policy for Growth and Expansion. McGraw-Hill.
Recommendation: Do not read it cover-to-cover expecting a motivational business narrative. Read it as a textbook to understand the structural logic of how corporations grow. ansoff 1965 corporate strategy pdf
Diversification: The high-risk, high-reward leap into new products and new markets. Ansoff, H
If you are affiliated with a university, search your library’s portal (JSTOR, ProQuest, EBSCO, or Wiley). Many university libraries have digitized their McGraw-Hill holdings from the 1960s. Search for ISBN: 0-07-001951-7. search your library’s portal (JSTOR