Ben Settle - Email Players 1 - 15 _hot_
The Email Players 1-15 Report
Seinfeld Methodology: Writing about "nothing" to sell "something." Key Strategies in Issues 1–15 💡 1. The Power of Polarization
For many marketers, the first 15 issues of Email Players represent a "reset." They strip away the need for complex funnels, expensive automation software, and perfect grammar. The takeaways are simple but profound: Ben Settle - Email Players 1 - 15
Issue #14: Killing the "Launch"
The marketing world loves "product launches" with webinars, countdown timers, and scarcity carts. Settle hates them.
The "Antagonist" Role: Being polarizing to build deep loyalty. The Email Players 1-15 Report Seinfeld Methodology: Writing
Issue #1: The Unsubscription Paradox
The very first issue opens with a firecracker: "You want people to unsubscribe." Settle argues that trying to keep everyone on your list dilutes your message. He teaches the "Pre-emptive Unsubscribe"—putting controversial statements in your subject line to scare off time-wasters. The lesson: A smaller, rabid list of buyers is worth 10,000 tire-kickers.
: A newer physical compilation that includes "Email Players" content adapted for business-boosting strategies. or a specific list-building technique mentioned in these early issues? Learning from Ben Settle's newsletters Settle hates them
I can then draft a sample email or content plan based on the Email Players methodology.
Email is Talk Radio: It should be entertaining, regular, and personality-driven.