Formal papers on this topic generally fall into three categories: Legal Frameworks & Personality Rights: These examine how Bollywood stars like Aishwarya Rai Bachchan Anil Kapoor Rashmika Mandanna
Watermarking standards (like the C2PA standard) are being developed to track the origin of an image. Meanwhile, Bollywood is fighting back. Production houses are now including "morphing and deepfake" clauses in actress contracts, promising to provide legal support if their likeness is abused. bollywood actress fake photo
The Indian government has recently tightened regulations, holding social media intermediaries (like X, Instagram, and Telegram) accountable for removing deepfake content within 24 hours of a report. How to Spot a Fake Formal papers on this topic generally fall into
have sued to protect their "personality rights"—the legal claim over one’s name, image, and voice. Notable papers discuss the shift from simple privacy concerns to treating a celebrity's persona as an intellectual property asset Ethical & Gender-Based Impact: Research firms like Sensity AI Report and remove : Actresses, their teams, and
Kajol & Priyanka Chopra: These veterans have also been targeted by "clothed-to-unclothed" AI transformations. The Legal Consequences in India
Under the Bharatiya Nyaya Sanhita (BNS) 2023 (replacing the IPC):
The Industry's Response