Gigantes de la Comida Latino Mega: El Fenómeno de los Sabores a Gran Escala

2. PepsiCo Latin America (USA/Mexico)

In Monterrey, a variation called "La Mega-Makiza" weighs in at 5.5 pounds. It arrives at the table covered in a foil dome. When lifted, a plume of steam escapes—the smell of victory.

Corporate Rivalries: A major highlight is the "food wars," such as the battle between Burger King’s Whopper and McDonald’s Big Mac, or the intense competition between Dunkin’ Donuts and Krispy Kreme.