Naresh K. Malhotra’s " Marketing Research: An Applied Orientation
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Report Preparation and Presentation: The final "climax" where the findings are presented to management to guide strategic decisions. Key Features of the Text Marketing Research: An Applied Orientation, Global Edition Naresh K
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"Marketing Research: An Applied Orientation" by Naresh K. Malhotra is a comprehensive textbook on marketing research that provides an in-depth understanding of the subject. The book focuses on the practical applications of marketing research, making it a valuable resource for students, researchers, and marketing professionals.
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