The textbook " Marketing Analytics: Strategic Models and Metrics
Marketing Mix Analytics: Deep dives into specific metrics for product (conjoint analysis), price (assessment techniques), distribution (channel evaluation), and promotion (budget allocation). The textbook " Marketing Analytics: Strategic Models and
Product/Service Analytics: Specialized techniques like Conjoint Analysis. price (assessment techniques)
"Marketing Analytics: Strategic Models and Metrics" helps you: distribution (channel evaluation)
Promotion: Involves budget estimation and optimal allocation across channels (SEM, email, etc.).
Chapter 1 Introduction (PDF): A deep dive into the Advantages of Marketing Analytics.