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3. Audience & Market Impact

| Metric | 2023 Result | YoY Change | |--------|------------|-----------| | Unique Viewers/Listeners | 78 M | +38 % | | Average Session Length | 32 min (series), 45 min (films) | +6 % | | Geographic Penetration | 34 countries (new: Brazil, South Africa, UAE) | +9 % | | Demographic Sweet Spot | 6‑34 yr (families & Gen‑Z) | – | | Social Buzz | 4.3 M mentions; #Innocent2023 trended in 12 markets | +55 % | | Brand Sentiment (Net Promoter Score) | 72 (industry‑high) | +9 pts | underserved market for high-quality